We launched the global healthcare systems academy for a top 10 pharmaceutical company

Written By Sam Crawford

Who was the client?

  • A global top 10 pharmaceutical company using innovative science and digital technologies to create transformative treatments.

What were the objectives?

  • To equip senior leaders in each of the company’s most important market’s with the knowledge and technical skills to build high-impact partnerships with healthcare systems.
  • To provide learners with robust, accessible frameworks for analysing healthcare systems and the challenges they face, engage effectively with decision-makers, and develop mutually beneficial commercial partnerships.
 

How did we do it?

  • Co-designed a curriculum and extensive set of materials tailored to the client’s products, markets, and commercial objectives.
  • Launched a multi-step global academy for commercial teams, including foundational, intermediate and advanced programmes.
  • Combined eLearning, synchronous online masterclasses with global thought leaders, and multi-day in-person workshops with realistic scenarios and immersive role-playing exercises.
Sam Crawford

by Crawford is led by Sam Crawford, a multi-award-winning Squarespace website designer with 700+ sites launched for clients in over 30 countries. He builds fast, mobile-friendly Squarespace 7.1 websites designed for SEO, clear structure, and conversion.

As a Squarespace Expert, Enterprise Partner, Circle Member, and community speaker, Sam is known for pushing the platform’s limits. With 200+ reviews, clients highlight by Crawford’s clarity, precision, and real-world results like higher rankings and stronger lead generation.

https://bycrawford.com
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